Digital Marketing

Engaging content is designed to cut through the noise and speak directly to your target audience. A content strategy that includes blogs, case studies, website pages, emails and more, that answer customer questions and addresses their pain points, will increase website engagement, customer loyalty and satisfaction. We are here to create content that generates traffic and keeps them coming back for more. 

Helpful Resources:

• What is Content Marketing and How Does it Work?
• What is Evergreen Content? And Why You Should Create It
• Six Ways Content Marketing Will Benefit Your Business

SEO is the key to reaching your ideal audience and directing them to your site so they can fall in love with your products or services. With an ever changing algorithm and so many factors to consider, it’s easy to become overwhelmed. Our team is dedicated to staying ahead of SEO trends to help drive targeted traffic to your site, optimize its performance, and make adjustments so you stay on top of the results page.  

Helpful Resources:

• What Should be in Your SEO Strategy?
• Why Are Core Web Vitals So Important?
• How to Improve Your Website’s SEO

Email campaigns are a great way to continuously deliver repeatable and trackable results. Blasting through the clutter of your prospects’ and customers’ inbox requires catchy titles, exciting content and interesting graphics. Which is why we will collaborate with you to create beautiful emails that grab your customers’ attention and get them to engage. From email content creation, list maintenance, A/B Testing, reporting, and personalization; CommonPlaces is here to help with your email marketing campaigns.

Helpful Resources:

• How to Choose an Email Marketing Solution
• Why You Need a Lead Nurturing Strategy
• How Valuable is Your Click-Through Rate?

Connect with your audience, generate and nurture qualified leads, and grow your bottom line with automatic workflows, campaigns, and notifications. Marketing automation tools, such as Salesforce, Hubspot, Pardot, Marketo, are efficient, easy to use, and keep track of helpful information for your sales team. We will help you pick the right tool, create and implement a strategy, seamlessly integrate it into your site, and then watch your sales funnel grow.  

Helpful Resources:

• Five Reasons Why You Need HubSpot Workflows
• Benefits of Using Marketing Automation in Healthcare
• How To Generate Quality Leads Sales Will Thank You For

Expand your reach and drive high quality traffic to your website through digital advertising campaigns in Google, Bing, Facebook, LinkedIn, and more. We will build a strategy around your KPIs by using a combination of ad platforms for prime visibility and reach. We can provide guidance and strategic recommendations, or fully manage all your digital advertising needs. 

Helpful Resources:

• What are Retargeting Ads?
• What is Programmatic Marketing?
• PPC Quality Score Management and Improvement

Connect with your target audience by providing delightful and engaging social media interactions.   We will optimize your social media strategy to align your business goals with your audience’s interests.  Cut through the noise and expand your reach by focusing on the right channels,  generating quality content and analyzing the results.

Helpful Resources:

• 5 Key Tools to Social Media Management
• Which Social Media Outlets Should You Market To?
• The Value of Social Media Marketing