
5 Tips for Designing Better Landing Pages
The goal of a landing page is to get users to convert. By using these landing page design tips, you are on your way to creating successful landing pages.

Benefits of Using Marketing Automation in Healthcare
The healthcare industry has been slow to adapt to marketing automation, but there are many benefits of using marketing automation in healthcare.

5 Key Questions to Ask When Developing Buyer Personas
When developing various buyer personas there are key questions which you need to ask yourself and your sales team, about your target audience.

Writing ALT Tags for Images
ALT tags are used to describe the image or what the image is representing.

The Misunderstood Meta Description
The Misunderstood Meta Description

Understanding Bounce Rate
Bounce rate is an important metric to pay attention to. It means visitors are leaving your website and understanding why can help you make improvements.