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Helping B2B leaders use technology to drive business

2025 B2B Online Customer and Partner Trends
B2B relationships are being reshaped by AI, data-driven strategies, economic uncertainty, and growing expectations for digital experiences. Forward-thinking organizations are adapting rapidly to remain competitive. Below are the key trends that will define successful...

The Decline of Customer Service in the Age of Technology
Have you noticed that Online Customer Service has worsened over the past few years? I have. Websites have poor quality, confusing UIs, slow response, and AI Bots that can’t answer your questions. New customer acquisition can be costly, so keeping your existing...

How to Serve Up Quality Leads This Thanksgiving
When it comes to lead generation, a little extra work can go a long way. Here are some great tips to provide quality leads to your sales team.